When Florida’s Space Coast and USSSA turned to Butin to publicize the first-ever baseball World Cup hosted on American soil, we were all in. We designed the Women’s Baseball World Cup Trophy Tour, a three-month long showcase in seven U.S. cities counting down to the World Cup event.
Each tour stop was infused with a nod to the hit movie “A League of Their Own.” Living legends from the All-American Girls Professional Baseball League of the 1940s and ’50s came out, along with a famous actor who portrayed one of the players in the film. Team USA women’s baseball players and other rising female baseball stars made plenty of appearances throughout the tour.
In total, the effort generated 860MM+ PR impressions and $1MM+ in publicity value. Media placements included the likes of O Magazine, HuffPost, Reuters, NBC News, FOX Sports, and SB Nation, ultimately earning the tour a Platinum PR Award in sports marketing