Since 2005, SeaPak has worked with Butin to build its share of voice leadership, generate brand awareness, and solidify its position as the most-talked about seafood brand in the media.
Over the past several years, Butin has since garnered extensive news coverage for SeaPak and its products, and the brand has been featured in nearly every national food and lifestyle publication in the country. Thanks to the activation of an aggressive always-on publicity and trade news bureau program executed in partnership with SeaPak, Butin has secured tens of thousands of local, regional, national and trade news media placements, and generated tens of millions of dollars in publicity value, on behalf of the brand.
Today, SeaPak is the frozen specialty seafood leader in the U.S. The brand continues to gain market share and more and more families now consider SeaPak their preferred seafood of choice.