In the world of digital marketing, online search results are the name of the game if you want to bring more traffic to your website. Butin specializes in paid social media and search engine marketing strategies, and our talents in pay-per-click digital advertising and search engine optimization are well documented. Witness our recent work for PB2 – the pioneer in natural peanut butter powder and other powdered nut butter products – in bringing new users to its webpages through our digital expertise.

Working side by side with the client, we set out to significantly enhance PB2’s position in relevant online searches. Our objectives included improvement of PB2’s SEO performance by increasing its number of ranking keywords and bumping up its domain authority, or search engine ranking score. On social media, we sought to grow reach for PB2 content that was aligned with its target audiences, while maintaining strong engagement rates. Arming ourselves with PB2 product news, a notable ambassador program, a fresh collection of influencer and user-generated, along with new recipes primed for various tags, we set the campaign in motion.

Over the course of 12 months, our results across the board grew steadily, thanks primarily to a successful test-and-learn phase with Google Ads and continued utilization of the Google Display Network. We catapulted PB2’s advertising impressions on the Google Network from 4,600 to 1.4 million over four quarters. During the same period, we boosted PB2’s ranking keywords from 105 to 737, overtaking a rival peanut butter powder in the process and leading to more-cost- effective online marketing. And in one year, we lifted PB2’s domain authority score from 22 to 25.

Meanwhile, through advertising and paid promotions across PB2’s combined social channels (Instagram, Pinterest and Facebook), the number of impressions recorded on those platforms in the second quarter soared from 562,000 to 1.87 million over the course of one year.

For additional brand awareness, Butin simultaneously engineered a publicity push that extolled the virtues of replacing traditional peanut butter with healthier PB2 in all manner of recipes, from protein shakes and yogurt smoothies to pancake mixes, keto peanut butter pies and “brain- power foods.” Coverage has included TIME, Pure Wow, Parade, Reader’s Digest, Women’s Health, Shape, Women Fitness, BuzzFeed, Society 19, Prepared Foods, Bustle.com, TrendHunter.com, and the BestCompany.com site for rankings and customer reviews.

And in 2025, according to Neilson data, PB2 now dominates as the category leader, with an impressive 51% share….so efforts have paid off, and we’d say the brand is truly remarkable!