To help garner much-deserved recognition for Minerva Dairy, Butin fired up a blogger campaign with 15 social media influencers across the country – from popular experts in the realm of specialty diets (think keto and gluten-free) to tastemakers.

We had them focus on peak occasions for home cooking – such as Independence Day, fall, and Christmas – and then cut them loose to whip up recipes featuring Minerva’s legendary 85-percent butterfat, slow-churned Amish butter.
In all, the program created 28 special recipes with enticing photography to match. Ranging from savory to sweet, the mouthwatering concoctions included Caramel Apple Whoopie Pies, Ham and Cheese Bread Pudding Breakfast Casserole, Chocolate Peppermint Marble Cake, and Butter Cream Poached Eggs.

Through all the new chatter on the influencers’ assorted blogs and social media channels, cumulative impressions for Minerva during the three-phase execution (summer, fall, holiday) topped 730,000, while engagements approached 20,000