Among the many consequences of the COVID-19 pandemic was the premature shutdown of schools which left as many as 800 MM students worldwide suddenly idled at home.
Recognizing that its digital solutions could benefit all those homebound students, Rosetta Stone decided to give three months of free, no-strings-attached language learning to all elementary, middle and high school students. The challenge then became getting the word out about this opportunity amid all the other breaking news related to the coronavirus.
Butin’s sensitivity to the news cycle during this time was decisive in getting Rosetta Stone’s story into the earned media. Our experience working across various verticals – education, parenting, technology, business, consumer products, etc. – proved invaluable.
Coverage of Rosetta Stone’s “Free for Students” offer was extensive, reaching in excess of 270 MM people. Among the more-than three dozen major media outlets reporting on the product were U.S. News & World Report, the New York Post, Parade, People, Forbes, Fast Company, USA Today, Reader’s Digest and Condé Nast Traveler.