Butin worked with the PetMeds team to create an engaging campaign to identify the company’s all-new and Chief Barketing Officer!

Together we launched national “job search” seeking pet parents across the U.S. to submit why their beloved pet should host this important C-Suite position at PetMeds. Specifically, they are were asked to submit a compelling video of their dog, accompanied by the hashtag #petmedsCBO2023 on Instagram. Entrants were asked to cleverly explain why their pet was the most qualified!

The campaign was a big hit! On Instagram, the campaign generated nearly 120,000 organic impressions and over 10,000 engagements, and the brand “considered” more than 300 highly qualified applicants to identify the perfect fit for the role.

It was so successful that it brought home a Gold prize at the MarCom 2023 awards!